Loyalty & Rewards

As a loyalty card holder you can collect points, earn rewards & enjoy access to exclusive member only benefits.
Simply register your card below.

Member Benefits

Get instant benefits as soon as you become a member with discounts and perks across our collection of hotels.

More points you earn, more benefits you can enjoy!

Point
rewards
Food &
beverage discounts
Winter room
discounts
Complimentary
room upgrades
Free late
checkouts
STEEL
Auto
5% n/a n/a n/a n/a
STEEL+
£1000/year
5% n/a 10% on BAR rates Classic Sea View 1 hour later
SILVER
£2000/yr
5% 5% 20% on BAR rates Superior Sea View 2 hours later
GOLD
£4000/yr
5% 10% 30% on BAR rates Best Room in the hotel 3 hours later

Click HERE to see our full terms & conditions.